AMI Paris is a contemporary French ready-to-wear brand founded by Alexandre Mattiussi in 2010/11. With a name that cleverly plays on his initials and the French word for “friend,” AMI embodies a relaxed, inclusive Parisian chic characterised by effortless tailoring, quality basics, and friendly elegance. The brand draws inspiration from real-life Parisians and blends casual and sophisticated elements—from slouchy knits and well-cut coats to unisex staples—while maintaining strong craftsmanship rooted in French tailoring tradition. Since winning the ANDAM prize in 2013 and opening boutiques worldwide—including London, Tokyo, and Le Marais in Paris—AMI has expanded into womenswear, accessories, and inclusive campaigns, becoming a global symbol of understated, accessible luxury
