Jacquemus

Jacquemus is a French luxury label founded in 2009 by Simon Porte Jacquemus, named in tribute to his late mother. Known for its modern Mediterranean spirit, the brand artfully blends playful minimalism with bold proportions—think breezy drapes, asymmetric cuts, and oversized silhouettes—across both womenswear and, since 2019, menswear. Its iconic accessories—like the viral Le Chiquito micro‑bag and statement straw hats—are hallmarks of its charm. Jacquemus shows are memorable theatrical spectacles staged in evocative settings—from Provence lavender fields to beaches, salt marshes, and historical villas—underscoring the label’s flair for storytelling and social media–driven visual impact . As an independent house, it’s experienced rapid growth—revenue climbed to around €280 million in 2023—and continues expanding globally while upholding a joyful, sun‑kissed aesthetic rooted in French art de vivre