Denim Tears

Denim Tears is a streetwear label founded in 2019 by designer Tremaine Emory that blends bold aesthetics with poignant cultural commentary. Its signature “cotton wreath” motif—frequently seen on hoodies, jeans, and jackets—references the history of African American labor in cotton fields, symbolizing both suffering and resilience. Releasing impactful collections and high‑profile partnerships (like with Levi’s, Converse, Cactus Plant Flea Market, and Dior), the brand uses clothing as a canvas for social activism, honouring Black history while pushing sustainable, thoughtfully crafted fashion