Supreme

Supreme is the seminal New York‑born skate and streetwear label founded by James Jebbia in 1994. Launching as a skate shop/hangout on Lafayette Street, it quickly gained cult status thanks to its bold Futura-heavy italic “box logo”—a nod to Barbara Kruger’s art. Supreme pioneered the hype‑driven model: weekly limited drops, minimal advertising, and strategic collaborations with icons like Nike, The North Face, Louis Vuitton, and artists such as Jeff Koons. This scarcity-fueled strategy ignited a thriving resale market, turning tees and hoodies into collector items. Under Jebbia’s guidance (now under EssilorLuxottica), Supreme remains a cultural force, seamlessly melding skate, hip-hop, punk, and high fashion into a globally recognized symbol of urban cool